Why Your Business Isn’t Showing Up on Google (And How to Fix It in 2025)

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If your business isn’t showing up on Google, it's usually because your Google Business Profile isn't fully optimized, your website lacks location-specific keywords, or you’re missing key trust signals.

In this guide, we’ll show you exactly how to fix it and get more visibility in 2025.

What’s Going On?

You’ve built your business. You’ve got customers. Maybe even a decent website.

But when you search your business name — or even your service — you’re nowhere to be found.

It’s frustrating, especially when competitors who don’t do as good of a job are getting the clicks and calls.

The good news? This is fixable.

Let’s walk through why this happens, and what you can do to get found.

Why You're Not Showing Up on Google

1. Your Google Business Profile Isn’t Verified or Optimized

If you haven’t claimed and completed your profile on Google Business, Google doesn’t trust your info.

Fix:

• Search for your business name and click “Claim this business”
• Add your address, phone, service areas, hours, photos, and services
• Verify it with a phone call, video, or postcard

2. Your Website Doesn’t Mention Your Location or Services Clearly

If your homepage doesn’t say what you do and where you do it, Google won’t either.

Fix:

• Add your service + location in your page titles and content
  e.g., "Plumbing Services in Dallas, TX"
• Add it to your title, heading and first paragraph
• Don’t forget alt text for images and meta descriptions

3. You Don’t Have Local Citations or Reviews

Google uses other sites to double-check your info — like Yelp, Facebook, Angi, or local directories.

Fix:

• Get listed on 5–10 trusted sites with the exact same Name, Address, and Phone (NAP)
• Ask happy customers to leave reviews — especially on Google Maps

4. Your Website Loads Slowly or Isn’t Mobile-Friendly

If your site takes forever to load or looks broken on a phone, Google drops your ranking.

Fix:

• Use Google’s PageSpeed Insights
• Optimize images, fix broken layouts, upgrade cheap hosting if needed

Why This Isn’t Just About Google Anymore (AEO + GEO in 2025)

In 2025, search has changed.

People are asking tools like ChatGPT, Perplexity, and voice assistants for help:

“Who’s the best roofer near me?”
“Why isn’t my business showing up on Google?”

If you want to be the answer, you need your content:

• Written clearly
• Structured for AI
• Easy to quote, cite, or embed in responses

We call that AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
We bake this into every website and blog post we build.

Quick Checklist: Get Found Fast

• ✅ Verified Google Business Profile
• ✅ Local keywords in your site content
• ✅ Listings on top directories (Yelp, BBB, Facebook, etc.)
• ✅ At least 3–5 Google reviews
• ✅ Fast-loading, mobile-friendly website
• ✅ Clear call-to-actions on every page
• ✅ Answer-focused blog content for questions your customers are asking

Client Example: Plumber in Phoenix

One of our clients — a solo plumber in Phoenix — wasn’t even showing up for “emergency plumber near me.”

We:

• Claimed his Google Business Profile
• Rewrote his homepage to target "plumber in Phoenix"
• Added 3 blog posts answering customer questions
• Set up 5 directory listings
• Got 6 reviews from past clients in 1 week

Result?
He started getting daily calls within 30 days — without spending a dollar on ads.

FAQ

Why isn’t my business showing up in search results?
Usually because of missing Google Business verification, lack of local content, or poor site performance.

Can I show up in ChatGPT or Perplexity.ai?
Yes — if your site has helpful, well-structured content, AI tools can find and recommend you.

Do I need to blog if I’m a local business?
It’s one of the easiest ways to show up in both Google and AI engines. Even 2 posts/month can help.

Ready to Get Found?

If your business isn’t getting found — we can help.

✅ We’ll get your Google profile set up
✅ Optimize your site for Google and AI
✅ Write content that actually brings in calls

Book a free visibility audit with our team

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